About Us

With dedication to the heritage of Swiss watchmaking, Stuhrling Original timepieces appeal to the most selective tastes at reasonable prices. The company’s roots date back to the 1800’s when Switzerland emerged as the global leader in watchmaking. Stuhrling Original remains committed to its mission of preserving the high standards set in Switzerland by manufacturing all of their fine timepieces in their Swiss-owned factory! Every model conveys an inimitable story with extraordinary style. You’ll find heirloom selections for both men and women that even the most astute watch collector will cherish and admire.

about1In Stuhrling Original’s workshops, the unit specializing in mechanical movements, component selection, assembly, lubrication, adjustment and testing creates horological wonders are entirely under vigilant attention of Swiss ownership and supervision. These workshops produce the mechanical engines famous for meeting the highest existing standards in their category. Starting with the main plate, the assembly process is performed in several consecutive stages up until anchoring the balance spring, which sets the watch into motion. Assembling a Stuhrling Original mechanical automatic movement goes through no fewer than 30 checkpoints spread throughout the assembly process. Adjusting the angle of lift of the pallets, centering the balance-spring, and setting the balance are just a few examples of these checkpoints, all of which are designed to enhance the performance of each movement. The movement must meet no fewer than seven criterion, including a mean variation in rate: the highest industry standard in its class.

Stuhrling Original cases are distinguished by their technical complexity, their high-end aesthetic appeal and the quality of their finish.

about2The watch cases are made from antimagnetic 316L surgical grade stainless steel, an extremely sophisticated alloy designed to endure the most intensive use. The rough parts, known as “middlecases,” are blanked from a metal bar using a high-performance press. They then undergo eight successive stamping operations of gradually increasing strength, from 20 to 85 tons. Before each swaging operation, the middlecase is refired at a temperature of 1100 degrees Celsius to temporarily reduce the hardness to a total stamping pressure of more than 400 tons. Finishing the cases then calls for fifteen polishing operations, all performed by hand and alternating innine baths to guarantee immaculate cleanliness. Other components of the cases, such as rotating bezels or rider tabs also receive a meticulous finish. The components of the cases are finally assembled by hand and rigorously tested to ensure optimal performance.

about3Each Stuhrling Original dial has been designed to enable optimal read-off at a glance while adding an element of artistic design. These dials are blanked from a brass plate, and two cylindrical feet are soldered below to ensure security with the movement. Polishing operations create special effects through the use of vintage hydraulic German machines and electroplating are just two of over forty operations required to make most Stuhrling Original dials. A transparent protective coating is applied in an immaculately clean environment before the various inscriptions are transfer printed using a gelatin pad that takes an impression from an inked block. On many of the dials the hour markers are either individually applied by hand or embossed into the dial. and then topped with a special dye. The application of Super Luminova is performed by artisans with a nozzle pen connected to a high-pressure pipe, and operation that calls for intense concentration. Once finished, each dial undergoes careful aesthetic scrutiny under extreme magnification, as well as technical testing, to ensure it complies with all predefined dimensions and specifications.

Through meticulous labor, rigorous testing and examination of each timepiece by expert horologists, the vision of the Stuhrling Original timepiece is brought to life inside our workshops, where…


  1. gene
    06/05/2010 at 9:43 am

    I got my first Stuhrling watch and was surprised with its large face. Is the current fashon trend moving toward a larger faced timepiece? I am getting used to it but am feeling rather conspicuous, as if I am walking around with a frying pan on my wrist.

  2. Sportscenterisnext
    07/20/2010 at 2:08 pm

    As the proud owner of five Stuhrling Original pieces, 4 automatics and 1 tourbillion I find the attention to detail, movements, quality and craftsmanship exceptional. I also have the piece of mind knowing if I have a question or concern about my SO timepiece, they are a telephone call away; SO has always provided me with the utmost service. Name me a company you can call and the President of the company actually answers the telephone? Not only does Larry answer, he even calls you back.

    I receive so many compliments when wearing SO, I’m happy to steer the admirer in the correct direction to start their enjoyment and ownership of SO.

    I look forward to owning more SO’s in the future, I’m a fan for life!

  3. Stefan
    08/04/2011 at 4:42 am

    At the age of 18, I am already the proud owner of 4 Stuhrling Originals. I think it’s safe to say I will be a collector for life. Keep up the great work.

    08/22/2011 at 1:09 pm

    Impressed !!! I ordered my first tourbillon….

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